Marketing Weekly AI News

September 22 - September 30, 2025

This weekly update shows that AI agents are changing how companies do marketing. The AI marketing market grew to $16.59 billion in 2025, up from $13.84 billion last year. This means more businesses are using smart computer helpers to sell their products.

Amazon launched a new AI agent to help people who sell things on their website. This robot helper can fix problems with product listings, set better prices, and answer customer questions. This saves sellers lots of time they used to spend on boring tasks.

Big companies are spending huge amounts of money on AI computers. OpenAI, Oracle, and SoftBank announced they will build five new data centers for $500 billion. These super-powered computers will help AI agents work faster and better for marketing teams.

However, many companies are having trouble making AI work well. A study from MIT found that 95% of business AI projects don't make money. This happens because companies expect AI to work perfectly right away, but workers still need to check if the AI made mistakes.

AI can now make personalized ads and content very quickly. Instead of hiring expensive agencies, companies can use AI to write ads, make pictures, and create videos. But some worry this might create too much low-quality content that doesn't help customers.

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