AI employee roles for Marketing agencies

What the team owns. Monitors the market, checks findings, maintains evidence and briefs campaign specialists on relevant changes.

When it involves you. You set priorities and decide matters outside the role’s agreed authority. A lead agent can coordinate routine checks and follow-through.

What the team owns. Plans production, writes and checks campaign assets, publishes within the agreed process and keeps the content schedule current.

When it involves you. The client sets editorial policy and approval requirements for claims and paid activity.

What the team owns. Collects results, checks calculations, investigates changes and tracks agreed experiments with the campaign team.

When it involves you. The client decides budgets and strategy; the analyst maintains evidence and experiment reporting.

What the team owns. Runs recurring research, gathers and checks evidence, maintains audience insights and follows up on unanswered questions.

When it involves you. You set priorities and decide matters outside the role’s agreed authority. A lead agent can coordinate routine checks and follow-through.

What the team owns. Adapts webinars and articles for each channel, checks the assets, schedules permitted publication and maintains the distribution record.

When it involves you. The client defines publication authority and permissions for source material.

What the team owns. Assigns work, coordinates research and production, checks deliverables, follows blockers and reports progress against the plan.

When it involves you. You decide new prices, budgets and contractual commitments. The team can handle the agreed recurring work through connected tools.