Creative industries are facing major changes as artificial intelligence tools become more powerful and widespread. YouTube announced that creators will soon be able to make videos using AI versions of themselves, which could help producers work faster but also raises questions about who owns these digital copies. Meanwhile, Adobe is building special AI tools called Firefly Foundry that protect artists' creative work by only training on content creators actually own, avoiding legal problems.

A new study found something surprising: AI can now match the creativity of average humans when solving creative problems, though the most talented human artists still create better work than any AI system. This milestone worries many creators worldwide. Creative professionals in music, art, film, and writing industries are demanding better rules and protections to make sure they get paid when companies use their work to train AI systems.

The creative community is also watching carefully as big technology companies build more powerful AI agents — intelligent systems that can make decisions and take actions on their own — to handle jobs in retail, business, and other industries. These agentic AI systems are being designed to work without constant human direction, which excites business leaders but concerns workers who worry about job security. Creators say they need a voice in how these technologies develop and that rules must require companies to ask permission and pay artists before using their creative work. Without proper safeguards, artists fear their work will be copied endlessly to train AI systems while they receive no payment.