Marketing Weekly AI News
January 12 - January 20, 2026Companies around the world are using new AI agents to help people shop online more easily. An AI agent is like a smart helper that can talk to customers, answer questions, and even complete sales without a person doing it. Google, Shopify, and Microsoft announced big changes this week. Google is working with stores like Walmart and Target to let AI agents shop for you across different websites. Shopify created Agentic Storefronts, which means products now show up inside conversations on ChatGPT and other AI chat tools, and you can buy things without leaving the chat. This changes how people find products. Instead of visiting a store's website, people just ask their AI assistant what to buy, and the assistant helps them complete the purchase right there in the conversation.
Another big update: Apple is using Google's Gemini as the main brain behind Siri, Apple's voice assistant. This means billions of Apple device users will now use Google's AI by default. Google also added new AI shopping features to its Gemini assistant, letting people find products, get personal suggestions, and checkout without leaving the app.
Brands are also getting ready for upcoming advertisements. Experts think about half of all Super Bowl commercials in the United States will use AI tools to create the ads. This shows how fast companies are trying AI in their marketing. At the same time, people are worried that there is too much AI-made content on social media, making it harder to find real, human-made creative work. The week showed that AI agents are becoming real tools in shopping and marketing, not just ideas for the future.