Marketing Weekly AI News
August 18 - August 27, 2025AI agents are changing how companies do marketing in big ways this week. These smart computer helpers can work by themselves to create ads, talk to customers, and make business choices without needing humans to watch them all the time.
Google made its AI search helpers available in 180 countries around the world. Now people can ask Google's AI to book restaurant tables through partners like OpenTable. This means AI can handle real customer tasks, not just answer questions.
Marketing companies are using AI agents to create hundreds of different ads from just one idea. Small businesses can now make professional-looking ads in just hours instead of weeks. Companies like Coca-Cola and Nike are already using these tools to make personalized content for different groups of people.
Adobe released new AI agents that can manage entire marketing campaigns by themselves. These digital workers can create content, set up ads, and track how well campaigns are doing. They work with other business software like Salesforce automatically.
Experts think the agentic AI market could be worth $24.5 billion by 2030. This technology is growing by 46% each year. Companies are using AI agents for customer service, back-office work, and marketing tasks.
In the next few years, 15% of daily work decisions might be handled by AI agents instead of people. This will let human workers focus on more important creative tasks. About 83% of all businesses plan to make AI their top priority by 2025.