This week brought big changes in AI marketing tools. Google added a cool new feature called 'What’s happening' to business profiles. It helps shops and restaurants share events and deals automatically from their social media pages. But some marketers are worried because AI overviews in Google searches are making fewer people click on ads.

In the US, Amazon made a deal with The New York Times to use their articles for training AI. This could help create better marketing content but also raises questions about using news stories fairly. Over 1 billion people now use Meta’s AI tools every month, showing how important these smart helpers are for social media marketing.

The UK music industry is fighting new rules that let AI learn from songs without permission. Artists worry this might let companies steal their style for ads. Apple quietly changed how it names software updates while sharing that app makers earned $400 billion last year through their store.

At a big tech conference, Arrive AI showed new marketing helpers that can talk to customers like real people. Experts say companies using these AI agents need to check if they really work well, not just follow the hype.