This week brought exciting changes to marketing and shopping through artificial intelligence agents. An AI agent is a computer program that can make decisions and take actions to help people without them asking every step. The biggest marketing news is that Amazon released a new AI tool called 'Help Me Decide' that looks at thousands of product reviews and picks the best one for each person. This tool helps shoppers find products faster while also helping companies understand what people want to buy.

The really interesting part is that 24% of people around the world say they would let an AI agent shop for them. This means almost one in every four people would trust a robot helper to buy things for them. Microsoft and OpenAI both released AI-powered web browsers this week that can look at what you are doing online and suggest things to help you. Microsoft's new browser feature called Copilot can read your open websites, understand what you are looking for, and help you fill out forms or make bookings. This changes how companies need to think about getting people to notice their products.

OpenAI's Sora, which is an AI video maker, now lets people put themselves into videos and has millions of people downloading it. Marketers can use this to make videos with AI cameos that include real people's faces and voices. The trend is clear: companies are moving from just showing products to creating personal shopping helpers that know what each customer likes. Everyone from big companies like Amazon to small businesses will need to figure out how to work with these new AI agents that shop, browse, and suggest products in smarter ways.