The biggest news this week came from Microsoft, which supercharged its Monetize platform with Copilot AI assistant. This tool acts like a robot helper for ad teams, spotting problems in campaigns and suggesting fixes instantly. UK publishers using the system reported solving revenue issues 40% faster than before. The upgrade shows how agentic AI (robots that work independently) is becoming essential for managing complex ad networks.

Meta made waves by hiring 60% more AI workers for their marketing division. Their new tools can now predict campaign results with 85% accuracy, letting companies adjust ads before launching them. One marketer shared how this "crystal ball" tech helped avoid wasting $50,000 on underperforming video ads.

Scorpion and ServiceTitan unveiled the Capacity Marketing Engine, an AI system that operates like a self-driving car for ad budgets. It connects to business tools like scheduling software, automatically spending more on ads when companies have open appointments. Early users saw 30% better conversion rates without changing their ads.

A TrustRadius study revealed surprising facts about Google's AI Overviews. Despite fears that AI answers would kill website traffic, 90% of business buyers click through to cited sources. This makes getting featured in these summaries a new priority for B2B marketers. The key is creating detailed guides that answer specific technical questions.

Generative AI tools are now helping write first drafts of social posts and emails. But the real shift is in personalization—systems can create 100 versions of a product page tailored to different buyer types. Luxury brand marketers report using these tools to make VIP customers feel like whole websites were built just for them.

TikTok's new AI video tools let small shops make pro-quality clips without cameras. The system can take a product photo and generate a 15-second ad complete with voiceover and trending music. While some worry this will flood platforms with generic content, early tests show viewers can't tell AI-made videos from human-created ones.

UK marketers face new challenges as AI changes search behavior. Microsoft's tools now automatically adjust bids for ads related to trending news stories, requiring brands to monitor their "AI readiness" scores daily. Those who don't risk missing out on sudden demand spikes from viral topics.