Artificial intelligence agents are becoming an important tool in marketing this week. A new startup called Kana just announced it raised $15 million to build AI agents that can help marketers. These agents are special computer programs that work by themselves to help with important marketing jobs like finding the right people to sell to, planning campaigns, and organizing data.

Right now, about half of marketing companies are still not using agentic AI in their daily work. Agentic AI is different from other types of AI because it can make decisions and do tasks on its own, rather than just creating text or pictures. Big companies like Coca-Cola are testing these new AI tools to help speed up their marketing work and create ads faster.

Marketers are learning that AI agents can handle repetitive jobs so that human workers can focus on bigger, more creative ideas. The new Kana platform lets companies use AI agents that work together like a team. For example, if a marketer gives the AI agents a list of goals for an advertisement, the agents can automatically figure out who to target, search for the right audience, and get data from many different places all at the same time.

Experts say that agentic AI still needs to get better before most companies use it regularly. The technology needs to work better with other computer programs and systems that companies already use. Most people believe that AI will not replace human workers, but instead will help them do their jobs faster and better by handling boring tasks.

Right now, the most popular way companies use AI is to write marketing copy — that means AI helps write the words that go in ads and emails. But as AI agents become smarter and easier to use, more marketing companies are expected to start using them throughout 2026. The big change happening is that marketing teams are shifting from just using AI to create content to using AI agents that can think and decide things on their own.