This weekly update highlights how artificial intelligence is changing the way companies market their products and connect with customers around the world.

One major shift is that AI systems are now making marketing decisions automatically. Companies are using AI to learn what each customer likes and then show them personalized content without people having to do the work manually. This means if you visit a website, AI can figure out what you want to see and change the page just for you.

Another important change is that search is no longer just Google. People now search for answers on TikTok, YouTube, ChatGPT, and Reddit. AI is helping find the right answers in all these different places at the same time. This is called "OmniSEO" and it means companies have to think about how their products appear everywhere people search.

A surprising discovery: when AI creates content, people notice and trust it less. According to research, 52% of consumers reduce engagement when they think content is made by AI. But 77% of marketers think AI content is good, so there's a big gap between what companies make and what people actually want. Real people making real content still wins.

Companies are also changing how they sell products. AI is being used to predict what customers need before they even ask. Some stores are cutting out the middle steps and selling directly to people. AI helps organize the inventory and pricing so other AI systems can find and recommend products easily.

Lastly, privacy is becoming more important. Cookies that track people are disappearing by mid-2026, so companies need to collect information directly from customers with permission. The brands that build trust with customers will win in this new world.