This week in marketing, AI agents are transforming how people shop and businesses operate. Nearly 60% of consumers now use AI tools for shopping assistance, with almost half trusting AI more than friends for fashion advice.

New products like Meta HSTN smart glasses ($399-$499) entered the market, offering hands-free AI capabilities for shoppers and athletes. Workplace AI adoption doubled in two years, with 40% of U.S. employees now using AI tools for tasks like customer service.

Restaurant chains Applebee’s and IHOP are rolling out AI-powered promotions across 3,500+ locations, using the technology for personalized deals and staffing. Globally, 83% of companies report AI as a top business priority, highlighting its growing marketing importance.