This week saw major moves in AI-powered marketing tools. Microsoft's Monetize platform got a big upgrade with Copilot AI, helping publishers fix ads faster and earn more money. Over at Meta, they're hiring tons of AI experts to build smarter ad tools that predict what works before campaigns even start.

A new study found 90% of B2B buyers click links in Google's AI answers, proving these robot-made summaries actually help businesses get noticed. Scorpion company made a tool that acts like a self-driving car for ads—it automatically adjusts spending based on how busy stores are.

Marketers are now using AI to create personalized stories that feel hand-made, mixing computer smarts with human creativity. TikTok and Instagram are pushing brands to use more AI-made videos that look professional but take minutes to create.