Marketing teams around the world are using new AI agents to do their jobs better and faster. An AI agent is a smart computer helper that can think, plan, and take action on its own. This week, big companies like Google, Amazon, and Microsoft announced new AI agents that help marketers work smarter.

Google released two new AI helpers called Ads Advisor and Analytics Advisor that run on Google's Gemini AI. These helpers talk to marketers in plain English and give them ideas to make their ads better. They look at lots of numbers and explain what is working and what is not. This makes it much easier for marketing teams to do their jobs without spending hours looking at confusing reports.

Amazon also launched a new AI-powered tool for ads. Instead of clicking through thousands of choices, marketers can now just describe what they want their ads to do. The AI then suggests who should see the ads and what words to use. This saves time and helps teams without special training make better ads.

Sales agents are becoming a big deal in marketing too. These AI helpers work with salespeople all day long. They look at emails, meetings, and customer information to help sellers find new customers and write personalized messages. In the next two years, three times more companies will use these kinds of AI agents.

Microsoft also shared exciting news about AI visitors. When people use AI assistants like ChatGPT and Perplexity to find things, they buy things three times more often than regular visitors. This means marketing teams need to treat AI as a special way to find customers. Companies are starting to pay attention to this and making content that AI assistants will recommend.