Samsung kicked off a major AI event this week, hosting its ninth annual AI Forum on September 15-16, 2025. The meeting in Korea brought together top AI researchers and business leaders from around the world. Samsung's boss, Young Hyun Jun, talked about how the company is using AI in everything they do to make technology work better for people. Famous AI experts like Yoshua Bengio, who helped create deep learning, shared their newest discoveries with everyone there.

Google made big moves this week too, expanding its AI Mode search feature to more than 180 new countries. The most exciting part is the new agentic features that let Google's AI do more work for users. These smart helpers can now suggest restaurants based on what you like, help you share information with friends, and even talk to you out loud through voice chat. Google also started testing AI-generated audio summaries that read search results to you, making it easier to get information while doing other things.

AI agents are becoming the new customer service workers. A report from PwC says that by next year, these smart programs will handle most customer interactions automatically. They can change prices instantly based on market conditions, answer questions, and even help people make buying decisions. This means when you visit a website or call a company, you might be talking to an AI agent instead of a human person. These agents work 24 hours a day and can help thousands of customers at once.

The money being spent on AI marketing is growing incredibly fast. This year, the AI marketing market is worth $47.32 billion, which is way more than the $12.05 billion it was worth in 2020. Experts predict it will reach $107.5 billion by 2028. This massive growth shows that companies around the world believe AI agents are essential for their future success. Nearly 92% of businesses plan to invest in AI tools over the next three years.

IAB Europe released a major study on September 18th showing just how much companies are using AI. The research found that 85% of businesses already use AI-based tools for marketing. Most commonly, they use AI for targeting the right customers (64% of companies) and creating content (61% of companies). About three-quarters of the companies surveyed plan to keep spending the same amount or even more money on AI, showing they're confident it will help them grow.

Despite all the AI excitement, human creativity is becoming more valuable, not less. Dentsu Creative's 2025 Global CMO Report surveyed nearly 2,000 senior marketers across 14 countries in April 2025. The results were surprising: 87% of marketing leaders believe that modern marketing will need more human creativity and empathy, not less. Even more interesting, 78% said that AI will never replace human imagination, which is actually 13 percentage points higher than last year.

Looking ahead, experts predict that 30% of marketing messages from large companies will be created by AI by 2025. However, the most successful companies will be those that combine AI agents with human creativity. McKinsey research suggests that by 2030, AI could automate 30% of work hours, but this doesn't mean replacing humans entirely. Instead, it means humans will focus on more strategic and creative tasks while AI agents handle routine work.

The biggest challenges ahead involve making sure AI agents work fairly and safely. Companies worry about data privacy, AI making biased decisions, and the costs of implementing these new technologies. 49.5% of businesses have concerns about data privacy and ethics when using AI. As AI agents become more common in marketing, companies will need to be careful about how they use customer information and make sure their AI systems treat everyone fairly, regardless of their background or location.