This weekly update shows how AI agents are changing the creative industries in big ways. Companies are learning to work with AI tools while keeping human creativity at the center of their work.

OpenAI, the company that makes ChatGPT, launched its first big advertising campaign in the United States. What's interesting is that they used a regular ad agency to make the ads, even though their CEO once said AI would replace 95% of ad agency work. The ads were shot on old-style 35mm film and showed on TV, streaming services, and billboards. ChatGPT worked as a "behind-the-scenes co-creator" to help brainstorm ideas and provide answers that appeared in the ads. This shows that AI is becoming a helpful partner in creative work, not just a replacement for humans.

Creators and influencers are also using AI tools much more than before. A new report found that AI adoption among creators jumped by 131% compared to last year. This means more than twice as many creators are now using AI to help make their content. Companies are expected to spend more than $10 billion on influencer marketing in the United States in 2025, which is 23.7% more than last year.

But not everyone is happy about AI in creative work. A company called Xicoia created an AI-generated actor named Tilly Norwood, which made many real actors very upset. The Screen Actors Guild, which protects actors' rights, spoke out against this idea. Experts say that while AI actors might be cheaper and never get tired, they can't have real experiences or connect with audiences the way human actors can. The ad industry held a big conference called Advertising Week in New York this month, where many sessions focused on keeping the "human layer" in marketing even as AI tools become more common.