Companies are getting very interested in agentic AI this week, which is artificial intelligence that can work on its own. Instead of just helping people, these AI agents can actually do jobs and make decisions without someone telling them what to do every step of the way.

One big announcement is that Yahoo created new tools that use agentic AI to help advertisers run their ads automatically. These tools can fix problems with ads on their own and suggest ways to make campaigns better. The system can even suggest changes and then make them if someone approves them first.

Meta, which owns Facebook and Instagram, is buying a company called Manus to get better AI agents. Manus is an AI company that creates agents able to research and do complicated tasks. Meta wants to add these agents to its apps so people and businesses can use them for things like customer support and marketing.

At a big tech conference called CES 2026, agentic AI was the hottest topic everyone talked about. NBCUniversal, a huge media company, said it is testing using AI agents to sell ads to companies. The IAB Tech Lab also released plans for how companies should build and use agentic AI together.

Google is expanding its AI ads to 11 more countries including Australia, Canada, India, and Singapore. These ads show up inside Google's AI search summaries. Google wants to make money from AI search results as people use ChatGPT and other AI assistants more often.

Experts say this means big changes are coming for how people find products and buy things. Instead of people searching for what they want, AI agents might do the searching and buying for them. Companies called SaaS (software that runs on the internet) are teaming up with AI agents to make this work better.