This weekly update covers big changes in how companies use AI agents to sell products and reach customers. Companies like OpenAI, Google, and Microsoft are launching new AI helpers that can do multiple tasks by themselves, which is changing marketing forever.

OpenAI partnered with Target and Intuit this week to bring AI agents directly into shopping and banking. When you use ChatGPT now, you can shop at Target or do your taxes without leaving the app. These AI helpers can think through problems, make decisions, and help humans at the right time.

Google and Microsoft launched their own agentic AI systems that can handle complicated tasks automatically. Microsoft's new Work IQ feature helps AI understand what your job is and what you need. Google's Gemini Agent can work with your calendar and emails to get things done.

Marketing experts say this is completely changing how businesses find customers. Instead of using old methods, companies are now using AI to find exactly the right people to sell to. AI can score and organize potential customers much better than before.

Experts predict that by next year, companies will build smart AI ecosystems instead of simple sales funnels. These systems work like fractals—they adapt and change based on what customers do. Companies that use this new AI approach early will have a huge advantage over others.

The big picture: AI agents are moving from just answering questions to actually taking action and making decisions in real business workflows. This means marketing is becoming less about campaigns and more about building relationships where AI helps every step of the way. These changes are happening right now, not just in the future.