Marketing teams around the world got a big boost this week as AI agents became smarter and more helpful. These computer programs that can think and act like humans are changing how companies talk to their customers.

Salesforce, one of the biggest customer service companies in the United States, shared incredible news about their AI success. Their smart AI agents now handle about half of all the calls and messages from customers. This amazing change let them reduce their customer service team from 9,000 people to just 5,000. The company's CEO, Marc Benioff, said the past eight months have been the most exciting of his whole career. The AI didn't just replace workers - it helped the company reconnect with over 100 million customers they had lost touch with before.

OpenAI, the famous company that created ChatGPT, made their voice AI much more powerful this week. They released something called gpt-realtime, which can talk to people on the phone just like a human would. This new system combines listening and speaking into one smooth conversation. It works in many different languages and can even look at pictures while talking. The best part for businesses is that it costs 20% less money than the old version. Marketing teams can now use this to answer customer questions, take orders, and help people 24 hours a day.

New numbers show that marketing workers are embracing AI faster than ever before. Almost 40% of marketing professionals now use AI tools every single day to do their jobs. This is a huge jump from just two years ago. About 70% of these workers say AI makes their work much easier and more fun. The results speak for themselves - 68% of companies using AI tools for marketing say they make more money from their marketing efforts than before.

The research also shows that marketing and sales teams are using AI twice as much as they did in 2023. This means companies are seeing real benefits and want to use even more AI. However, 35% of marketing workers worry about keeping customer information safe when using these new tools.

The AI agent business itself is exploding with growth. These helpful computer assistants will be worth $42.7 billion around the world by 2030. Right now, they're only worth $5.32 billion, which means they're growing incredibly fast. North America leads the world in using AI agents, with 40% of all usage happening in the United States and Canada. Companies are spending this money because AI agents help them work faster, cost less to run, and make customers happier.

IBM, another major technology company, jumped into action this week with a new campaign called "Let's create smarter business". They want to help more companies start using AI because many businesses still haven't tried it yet. This shows how important it is for marketing teams to learn about AI agents before their competitors do.

Looking at the bigger picture, experts predict that by 2025, 30% of all marketing messages from big companies will be created by AI. This includes emails, social media posts, and advertisements. Companies are also planning to move 75% of their marketing workers from making content to planning strategy, since AI can handle the creation part.

The global AI market for marketing is now worth $47.32 billion and will grow to $107.5 billion by 2028. This massive growth shows that AI agents aren't just a trend - they're becoming a necessary tool for marketing success. Companies that don't adapt to this change might fall behind their competitors who are already using these powerful AI helpers to reach customers better and faster than ever before.