The marketing world saw game-changing AI developments this week, with tools and partnerships reshaping how brands connect with customers. AMC Networks teamed up with Runway to use generative AI for creating marketing materials and planning campaigns visually. This partnership could speed up content creation while keeping creative quality high.

Samsung made headlines by finalizing a deal to preinstall the Perplexity AI app on its upcoming Galaxy S26 smartphones. This move puts advanced AI tools directly into consumers’ hands, letting them get real-time answers and insights—a clear push to make AI part of everyday tech.

In China, Alibaba’s Qwen3 AI model is narrowing the gap with US tech giants. Its improvements in cost efficiency and multilingual support make it a strong option for companies looking to expand globally. This development highlights China’s growing influence in the AI race.

Treasure Data launched five specialized AI Suites targeting key marketing areas. The Personalization AI Suite uses real-time data to tailor digital experiences, while the Creative AI Suite generates brand-safe content at scale. These tools aim to streamline campaign management across channels like email, social media, and ads.

Xnurta introduced an AI Reporting Agent that cuts report-making time by analyzing Amazon ad data and digital shelf metrics. It creates easy-to-read reports in multiple formats and explains its analysis process—a big help for marketers needing quick insights.

Salesforce rolled out new AI agents that automate routine tasks like campaign setup and audience targeting. These tools can build entire campaigns based on simple prompts, letting marketers focus on strategy instead of paperwork.

Digitas created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer—to help companies navigate AI changes. This restructuring shows how agencies are adapting to stay ahead in the AI-driven marketing landscape.

FOX Advertising launched OneFOX, a platform using AI to match ads with the best content moments by analyzing viewer behavior and campaign goals. Meanwhile, Upscale AI released tools that quickly turn product photos into streaming-ready video ads, complete with performance tracking.

Optimove entered the space with Optimove Engage, which generates and adjusts marketing content across channels while checking messages against brand rules. 10Web’s new AI Website Builder API lets developers create WordPress sites through text commands, showing how AI is simplifying web development for marketers.

These advancements highlight a clear trend: agentic AI is moving from experimental tools to essential marketing infrastructure. As AI takes over repetitive tasks, marketers gain more time for creative work and strategy—a shift that could redefine roles across the industry worldwide.