This week saw major moves in AI-driven marketing as companies raced to launch new tools. Google unveiled a real-time conversational camera feature in AI Mode, letting users interact through voice and video. This could change how brands connect with customers during live streams or product demos. Microsoft expanded access to AI by releasing cheaper laptops with Copilot+ features, aiming at students and young professionals.

In leadership news, OpenAI confirmed its nonprofit will keep control after backlash about becoming a for-profit company. Meanwhile, the UK music industry raised alarms about AI using songs without permission, worrying about copyright issues.

Apple rolled out AI upgrades for iPhones and Macs, including better photo editing and health tracking. Marketers also saw growth in social media shopping, with Instagram and TikTok adding more ways to buy products directly in-app. Privacy rules kept pushing companies to collect customer data directly instead of using cookies.