This week saw major moves in AI-powered marketing tools as companies race to build smarter systems. Salesforce and Microsoft unveiled new AI sales agents that can handle customer talks and paperwork. These bots learn from past deals to negotiate better terms, with Salesforce claiming faster deal closings.

In Europe, Heineken partnered with WPP to use AI for store displays and beer promotions. Their system tracks what shoppers touch in stores to plan better ads. This follows a trend where 41% of brands now use AI for video ads, up from 18% last year.

Amazon showed off Nova Act, an AI browser helper that books flights and shops online for users. Meanwhile, OpenAI launched AI Academy to teach marketers how to use their tools.

Money flowed into AI ad tech, with Stagwell hiring its first Chief AI Officer. Affle India shares jumped 15% as their ROI-based ad system (where brands only pay for sales) caught on in premium markets.

Tech firm Riverbed saw 102% growth in AI observability tools that spot website problems. Their new tools launching April 8 will help marketers keep ads running smoothly.

Some worry about AI risks as tools get smarter. Experts warn human checks are needed to prevent ads from going haywire. But most companies see AI agents as key to staying competitive.