kafkai

An AI-driven content generator that creates unique, SEO-optimized articles across various niches.

Kafkai

Hi folks. My name is Al from LALabs. Today I'm going to talk about the latest iteration of our flagship product called Kafkai. Kafkai, for those who are not in the know, we acquired it in April 2022. Uh, up until now, we have iterated Kafkai twice. The first one was the original product we recorded in 2022. Then we iterated it once, and then now we're in the third iteration of Kafkai. 

Previously, Kafkai was a tool that helped you produce long form content. In 2022, we were still using the open source model GPT-2 to produce long form content based on small snippets, which we call seeds, that you as a customer inserted in a form. Um, after listening to some customer feedback and based on the current market conditions at the time, where there were a lot of competitors, especially after Chat GPT-3 was released, we pivoted into a different model where we now allow customers to focus on certain keywords. This is based on their own understanding of what keywords work best for their products or what they want to have on their blogs. 

After listening to customer feedback on the first and second iteration, we have released the third iteration of Kafkai in July by 2024. For this video, I'm excited to introduce you to this latest version of Kafkai. Now, before we get into the details of the product itself, let me just go through a bit on why we built this third iteration of the product. We've been talking to customers, and we use the product ourselves. Kafkai being a software as a service product, it's very important that we have strong digital marketing, internet marketing content out there where people can find on the search engines. This is true also for our customers. 

So when we talk to our customers, the problem is not really about how to write something. There are many, many tools out there which you feed them with information about your product, your company. You tell them what kind of tone you want it to write for you, and then it will write for you in the way that you specify it to write. Right now, the

Problem which remain unaddressed up until now for our customers and ourselves is actually to what to write. We have been spending money, time, effort using different tools coping from one dashboard to another. For example, in order for us to understand what to write, so we focus on the keywords. Okay, so what kind of keywords are currently being searched for? What kind of keywords which are actually have a good complimentary relationship with our products? 

So we've used tools such as WS, Sam Rush, Google keywords plan, the Google search console, and even hired people to help us write stuff. At the end of the day, this took us too much money, too much time. We still have to do the analytics ourselves, looking at all this bunch of keywords. I had to write scripts to sort out what keywords are good for our product based on the current search trends, for example. 

Even if we hire people, we still need to give them briefs on okay this is actually what the product does and this is what the competitors are doing and these are what the trends are currently happening. So it's a bit too much. We actually did study on this to actually understand how much we are actually spending time and money on this. I've actually wrote that down in a blog post that you can read through here. It's called the real cost of creating blog content for your business. This was written in May 24. 

So, based on the research that we've done, in order for you to write a good article, first you need to do your research and think about your strategy. 25% of the that was with that we read in the research takes up around 6 hours per post and this can go up to even 10 to 15 hours depending on how complicated that particular subject matter the risk. So if you want to write a blog post which is around 2,000 words, then the writing and editing itself can take up to 4 to 6 hours to write. 

So at the end of it, a total estimate time that someone writing a post including the research and the strategy itself can go.

From 28 to 36 hours right. So 10 to 15 hours keyword research and content planning. This totals up to around 42 hours, which is around a week's of work. So for one person team, this is really something time consuming. If it takes you around a week, 40 hours, it takes you around a week to write a post. Then you can only do it four times in a month. 

So at the end of it, how much does it cost? Um, giving the average pay for the United States, for example, it's around $60, $60 an hour. Creating a well thought up blog content like what we usually do using all these other tools can bring you up to around 2,000 to 3,400 per article. Then this came to us. We realized that now this is what is actually costing us this much. 

And if it's costing us this much, it's costing us all the other our customers this much mod of money. It takes too much time, too much effort going through all these different tools, and too much money to actually spend on content marketing. Uh, if you're a big company, if you're like a Fortune 500 company, if you're a public company, perhaps you can afford this. But what about the rest of us? 

Um, most of our customers currently right now are one to two percent companies, small medium businesses that are trying to move from B2B to C sales. Now they need a lot of content, but they just can't afford this much amount of money to spend on content marketing. So this is where Kafkai comes in. 

Okay, so the twist here is though that instead of the usual way of trying to figure out what your readers want to read, we can write stuff about our product, about our business, about what we want to do, about our vision. But no one wants to read that. They want to read something which is interesting for them. 

So this is the crux of the problem. So what do we write? Turns out that instead of figuring out what we want to write, is actually a viable option that we figured out is actually to look at what our competitors write. What our competitors are doing, having a sense of positioning where you currently are at.

Within the landscape, the market landscape helps you do two things. Number one is to allow you to figure out what you focus on because you know what your customer is actually talking about. And number two, this gives you a strategy advantage in the sense that it allows you to think what kind of direction do you want to bring your content marketing strategy to. You can decide to, for example, compete head-on with a competitor for a particular target market share, or you might decide that no, you're not going to compete. You might want to focus on something that you are already strong with, so you move away from the competition state and double down on what you are already strong in. 

This is actually a very viable strategy, especially if you are a small business. So with that in mind, we put the AIS. The crux of the problem is actually not trying to figure out, not asking the customer, "Okay, what are you good at? What do you want to write at?" From there, we'll figure out what you should write. No, that is too time-consuming and it's actually too subjective. So what we've done is just to ask the customer who your competitors are, and we work from there. 

So this is basically how CFAI works. It allows you not only to write. To be honest, the writing part is actually the least interesting part in the whole process of the tool itself. So the interesting one is actually to see where you are in the competitive landscape and then based on that figuring out, "Okay, which strategy do you want to move forward to?" 

So we have figured out four viable strategies which we've written out on the top page here. So there are four proven strategies to elevate your game when we talk about content marketing. We call them the four C's, so it is catch up, complete, consolidate, and complement. All these four different strategies have their own different uniqueness. For example, catch up is a strategy that allows you to look at keywords which your competitors are ranking in which you do not.

You can catch up to them. Compete on the other hand is a strategy that allows you to look at the keywords which you and your competitors are ranking in. So you are competing for the same keywords which also leads to the same market share. Consolidate is the opposite of catchup. This is a group of keywords which only you are ranking in while your customers are not. 

And finally, compliment is a strategy which I personally call the Blue Ocean strategy. So it gives you a set of keywords which know you or your competitors are ranking in, but they have a very close relationship to the context of the business that you're running in. Okay, so enough of the theory and explanation. Let me get down to the actual reason that I believe all of you are watching the video today is to see how the tool actually works. 

So, uh, when you go to the top page, you get to, uh, on the top right there's a login button here. Okay, so this is what you see, uh, when you first log in, um, into the tool. Um, you will have, uh, what you call projects, uh, that you can start creating, uh, and putting in your competition and getting the keywords. So I have already created one project, but let's start with a totally new project because that's what you're going to experience when you starting off from, uh, something new. 

Totally clean slate. Uh, when you go to new project, uh, this is what, uh, the tool will ask you. So I will use cfai. Uh, we use, we eat our own doc food as they say, so I use Kafka as a website URL. Then you can choose multiple, uh, focus Google location. So these locations will decide what kind of keywords that you get. One project can only, uh, use one location at any one time. 

So in this case, I will focus on the United States and I'll enter compe the URL and also project description. Okay, and your project is created. So you will be brought into the new project that you have just created and this is what you see. It'll take, uh, a few minutes for kfai to gather all the keywords that are related to your competitor and also your.

Uh oh there we go. Okay um you can add multiple competitors. So now I'll try to add one more. Um okay go. 

Okay so as you can see on the top left uh are the names of the strategies that I've just explained previously. Uh to the right of it okay that's very fast. Okay to the right of it are the total amount of keywords uh that Kafka have found that fits with one of the four strategies. Let's go to catchup. You can go to catchup from here or from here. 

Catchup right now is showing the keywords which your competitors are ranking but you are not. So on the right here are your competitors. You can see what it's currently ranking in and this is the particular keyword that we are talking about. So General lyrics lyrics Builder on the left side is your project. In this case Kafka is not ranked. So written is not ranked for this particular keyword. 

We can go to consolidate to see the keywords which we rank but our competitors are not. So in this case it's kfai kfka Pon Pittsburgh social effects technology and we can also see what we are currently ranking in. Uh the ranking here uh by the way is actually the rank that we see on the uh search engine results page of Google. 

So let's say we go to compliment. We can also see the keywords which none of our competitors or us are being ranked. So this is actually personally my uh one of my favorite parts of the tool. I can see uh like I said the blue ocean. You can drill down on specific competitors. Let's say if you want to only look at growth by.com and then we just click here then it will only show you for that particular competitor. 

Uh if you want to look at all competitors at once and then you can click on all competitor and it will show you uh all the competitors instead. Okay let's see about J up for all competitors. So you can see Junior AI here and grow by CEO further down U the list for each of the keywords on the left here we will also have the keyword metrics uh search volume per month the keyword difficulty uh zero being.

The easiest 100 being the hardest and also the cost per click of that particular keyword. So you can look at the keyword metrix the keyword and then decide for yourself okay what if this is the particular keyword that you would like to generate uh an article for. You can sort uh the keyword ranking by keyword difficulty over here on the top right. For example, I would like to find uh the least difficult keyword. So in this case, um I sort it out uh in inverse from bottom to top and here I can see that blogger AI has uh pretty decent volume per month and okay CPC but zero keyword difficulty. 

Which means this might be an interesting keyword that I would want to generate something for. Okay, let's say I choose this. I click on generate content this keyword. So now we have come to the part where we actually are generating uh an article for that keyword. Uh this is pretty straightforward so you will see your generate article page. The FOC skill you just chose is shown on your left. You can choose what language uh do you want to generate in. 

Uh once you're ready, uh so this is the competitor page info. This is your competitor. If you click on this, um it will bring you uh to the competitor page uh that is ranking for that particular keyword. Okay, so now um next I'll click on get title suggestions. It will take some time for it uh to get um title suggestion. So what it actually does is it goes through the top Google results and then it reads through um uh the Meta description, the titles, and other sorts of data that you can find and tries to figure out okay uh title which will work with all the data that it has found. 

So let's choose one and I click on customers outlines. It gives you an outline here which you can customize uh by changing uh the text in the text box here and you can also choose how many versions you want. Finally, you click generate at the bottom. Okay, so now your article request has been queued and it will show up here uh in a few minutes.

Actually created an article already uh to show you so we do not have to wait and it's it in the Japan project for kai.com. So this is what you will see when you have an an article that has been generated. You can click on this and you can see the article itself uh you can click here to edit article and on the right here you can see the word count of the article the specifications for the article right uh the word count um the keyword density. You can download it here as text or uh HTML and you copy it to your click boo. 

We also uh calculate how many time the amount of time that you save by using the tool um to generate this article. So uh that's basically um a quick and simple demo on uh how you can use cfy to figure out the keywords uh based on the strategy that you have in mind and up to the point where you actually create um an article. Thanks for watching and we hope that Kafkai will help you generate more articles uh that will help you compete better. Bye-bye.

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Kafkai Video