GTM funnel targets calculator
Turn revenue goals into funnel targets. This GTM funnel calculator estimates the visitors, leads, MQLs, SQLs, and customers you need to hit your growth targets.
Revenue to pipeline
Translate new MRR goals into customers and pipeline volume.
Conversion clarity
Track each funnel conversion rate to see where growth bottlenecks sit.
Demand generation plan
Align marketing and sales teams with clear lead and SQL targets.
Enter your funnel inputs
Use monthly targets and conversion rates. ARPA should be monthly revenue per account.
Founder tip
Start with conservative conversion rates. You can always tighten funnel stages as performance improves.
Funnel targets snapshot
Use these targets to align marketing and sales goals.
Target new customers
42
Target new MRR: $50,000
Required SQLs
167
Required MQLs
417
Required leads
1,667
Required visitors
83,334
Overall conversion
0.1%
Share this model
Links include your inputs so your team sees the same GTM funnel assumptions.
What the funnel stages mean
A GTM funnel helps you forecast how many prospects you need at each stage to hit revenue goals. Marketing and sales teams use these targets to align channel spend and outreach.
Lead
Someone who expresses interest (form fill, signup, etc.).
MQL
Marketing-qualified lead with intent or fit signals.
SQL
Sales-qualified lead ready for a sales conversation.
Use this GTM funnel calculator to validate whether your channel plan can hit revenue targets.
Why this is useful
Funnel targets keep GTM planning realistic. They show whether you need more traffic, higher conversion, or better sales execution to hit revenue goals.
Keyword tip
Founders search for "GTM funnel calculator", "sales funnel targets", and "marketing funnel goals".
FAQs
What is a GTM funnel?
A go-to-market (GTM) funnel maps how visitors become leads, leads become MQLs, MQLs become SQLs, and SQLs become customers.
Why convert revenue goals into funnel targets?
It helps founders set realistic traffic, lead, and sales targets that align with revenue goals.
How should I pick conversion rates?
Use historical data if you have it. Otherwise start conservative and refine as you measure performance.
Is my data stored?
No. All calculations run locally in your browser and nothing is stored on the server.