Motive
Overview
An AI-powered integrated operations platform enhancing safety, productivity, and profitability for businesses in the physical economy.
Founded in 2013 by Shoaib Makani, Motive (formerly KeepTruckin) is a technology company that provides an AI-driven platform designed to connect and automate the operations of businesses involved in the physical economy, including sectors like trucking, construction, manufacturing, and agriculture. Motive's platform offers solutions for driver safety, fleet management, equipment monitoring, and spend management, utilizing advanced AI to improve efficiency and reduce risks. With over 1.3 million drivers using its products, Motive has launched numerous product updates and partnerships to enhance the safety and productivity of its customers.
Product overview
Capabilities, pricing and fit
Motive is best understood as an embodied-AI or robotics product. Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.
Information as of July 30, 2026
What it can do
- Robotics and embodied AI
Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.[1]
Where it fits best
- Enhancing driver safety with AI-powered monitoring and alerts.[1]
Sources (1)
- Motive: All-in-One Fleet Management & Driver Safety PlatformOfficial site · checked 2026-07-30
Autonomy level
84/100
Our subjective rating of how independently the product carries out its documented tasks, considering the human setup, input, approval and review it needs. This is not a measured success rate.
Comparisons
Custom Comparisons
Some of the use cases of Motive:
- Enhancing driver safety with AI-powered monitoring and alerts.
- Improving fleet management through real-time visibility into vehicle location, usage, and health.
- Optimizing equipment utilization and reducing downtime with comprehensive monitoring tools.
- Managing operational expenses effectively with integrated spend management solutions.
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Popularity level: 79%
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