Agentic AI Comparison:
11x AI vs Rep AI

11x AI - AI toolvsRep AI logo

Introduction

This report compares 11x AI and Rep AI as commercial AI agents in the sales and ecommerce space, focusing on autonomy, ease of use, flexibility, cost, and popularity. 11x AI is positioned as an AI SDR (sales development representative) that automates outbound prospecting and top-of-funnel activities for B2B teams, while Rep AI is an ecommerce-focused AI sales associate that acts as a conversational agent on online stores, especially Shopify.

Overview

11x AI

11x AI provides AI-driven digital SDR agents (e.g., its agent ‘Alice’) that prospect, source leads, write and send cold emails, follow up with prospects, and sometimes place calls to book meetings for human sales teams, effectively automating top-of-funnel outbound sales. It emphasizes context-driven personalization, multi-channel engagement (email, LinkedIn), and predictive insights to run outbound at scale with a “set-it-and-let-it-run” approach, making it attractive for startups and revenue teams needing volume without hiring large SDR teams. The platform is generally used by B2B companies with large addressable markets and is often priced as a higher-ticket, done-for-you or semi-managed solution with less pricing transparency and fixed-contract style engagements.

Rep AI

Rep AI is an AI-powered ecommerce sales associate that lives on merchants’ websites (notably via a Shopify app) to chat with shoppers, answer product questions, guide them through the catalog, and drive conversions in real time. It focuses on conversational commerce: resolving objections, recommending products, handling FAQs, and mimicking a human sales associate to increase average order value and reduce support burden for online retailers. Rep AI offers a visual and app-like onboarding via Shopify, integrates with store product data, and typically uses SaaS-style, tiered pricing accessible to a wide range of ecommerce brands, from smaller stores to larger DTC brands.

Metrics Comparison

autonomy

11x AI: 8

11x AI agents operate as largely autonomous SDRs: they can source leads, build prospect lists, run outbound sequences, follow up, and book meetings with minimal day-to-day human intervention, which is often described as a “set-it-and-let-it-run” or autopilot outbound approach. However, some reviews and competitor comparisons characterize 11x as more semi-automated than fully agentic, noting that it still relies on fixed sequences, external infrastructure, and manual setup/onboarding, which slightly limits full end-to-end autonomy.

Rep AI: 7

Rep AI autonomously handles in-session shopper conversations on ecommerce sites, answering questions, recommending products, and guiding purchases without human intervention once configured. Its autonomy is strong within the narrow domain of on-site chat and product assistance, but it is not designed to independently run outbound campaigns, manage multi-channel prospecting, or handle broader GTM workflows beyond shopper interaction, which makes its overall business-process autonomy somewhat narrower than that of a full outbound SDR agent.

Both tools are autonomous within their intended domains, but 11x AI covers a broader slice of the sales process (lead sourcing through meeting booking) while Rep AI is highly autonomous but constrained to on-site ecommerce assistance and conversions.

ease of use

11x AI: 6

11x AI is designed as a managed or semi-managed AI SDR solution, which reduces daily operational complexity for users once it is running. However, third-party comparisons emphasize onboarding delays, the need to feed contacts or connect data sources, reliance on external warmup tools in some setups, and less self-service configuration, which can make initial setup and iteration more complex for non-technical teams. Its positioning toward larger outbound programs and enterprise-like contracts also suggests a more involved deployment than a simple plug-and-play app.

Rep AI: 9

Rep AI is distributed as a Shopify app and similar ecommerce integrations, offering app-store style installation, guided setup, and direct connection to the store’s product catalog, which significantly lowers the barrier to adoption for merchants. Merchants can configure FAQs, product data usage, and behavior through a visual interface, and day-to-day use mainly consists of monitoring performance rather than managing complex outbound logic or infrastructure, making it much closer to plug-and-play for its target users.

For typical users, Rep AI is easier to adopt and configure due to app-store distribution and visual onboarding, whereas 11x AI offers more powerful outbound capabilities but with more complex setup, data wiring, and expectations around onboarding and campaign management.

flexibility

11x AI: 7

11x AI supports multi-channel outreach (email and LinkedIn, with some call capabilities), can be tuned to different ICPs and segments, and can run various outbound campaigns, giving users flexibility in how they design top-of-funnel motions. At the same time, critical reviews of 11x highlight relatively fixed sequence logic, template-driven personalization, and less deploy-anywhere infrastructure compared with more customizable, agentic alternatives, which indicates that its workflows and deployment patterns may be more opinionated and structured than fully open-ended.

Rep AI: 6

Rep AI is flexible in the sense that it can answer a wide range of store-specific questions, support different product catalogs, and be branded or configured for different ecommerce use cases within a storefront. However, its core deployment model is tightly bound to ecommerce websites (especially Shopify), focused on in-session chat and on-site conversion, and does not extend natively to outbound or non-ecommerce B2B workflows, which limits flexibility across business models and channels.

Both products are specialized: 11x AI is more flexible across sales campaigns, ICPs, and multi-channel outbound, while Rep AI is flexible within ecommerce conversations but less adaptable outside online retail and on-site chat contexts.

cost

11x AI: 5

Public information and third-party comparisons consistently indicate that 11x AI tends toward higher, less transparent pricing, often estimated around several thousand dollars per month with fixed contracts geared toward teams with large TAMs and enterprise-like budgets. While this may be cost-effective compared with hiring human SDR teams at scale, it is relatively expensive and less accessible for small and mid-sized companies, and the lack of clear published pricing makes it harder for buyers to evaluate true cost-of-ownership upfront.

Rep AI: 8

Rep AI is offered as a SaaS product via the Shopify app ecosystem and direct subscriptions, generally using transparent, tiered pricing designed for a wide range of ecommerce merchants, including smaller and mid-sized brands. For many online stores, the cost is framed relative to incremental revenue lift, and installation plus usage fees are more predictable and easier to model than bespoke, high-ticket outbound programs, making Rep AI comparatively cost-accessible.

Relative to their target segments, Rep AI is more cost-transparent and accessible, especially for SMB ecommerce merchants, while 11x AI is a higher-ticket, contract-driven outbound solution that can be cost-effective for large B2B teams but less so for smaller organizations.

popularity

11x AI: 7

11x AI is frequently listed among top AI sales agents and outbound tools by third-party blogs and comparison sites, suggesting strong awareness within the B2B sales-tech community. However, its niche focus on AI SDR for outbound and higher pricing place it primarily within a specific segment of growth-stage and enterprise B2B users rather than the broader market of all online businesses, so its overall installed base is likely more concentrated.

Rep AI: 7

Rep AI has established a notable presence in the ecommerce ecosystem, with a dedicated Shopify app listing, public merchant reviews, and ongoing marketing through its YouTube channel and other content, indicating adoption across multiple online stores. Its popularity is strongest within the ecommerce and DTC merchant segment, but it is not as visible in broader B2B sales-tech rankings, which balances its reach relative to 11x’s B2B outbound presence.

Both products are well-known in their respective niches: 11x AI is recognized in B2B AI sales-agent rankings, while Rep AI is recognized among ecommerce merchants via the Shopify ecosystem and related channels; their overall popularity is comparable but domain-specific rather than universal.

Conclusions

11x AI and Rep AI target different but complementary segments of AI-assisted selling. 11x AI is best suited for B2B companies that want an autonomous or semi-autonomous SDR to run outbound prospecting, multi-channel outreach, and meeting booking at scale, accepting higher, less transparent pricing and more complex setup in exchange for broader top-of-funnel automation and higher autonomy in outbound workflows. Rep AI, by contrast, is optimized for ecommerce brands that want an easy-to-install, on-site AI sales associate to answer questions, recommend products, and increase conversions directly on their storefronts, offering simpler onboarding, more transparent SaaS-style pricing, and strong ease of use but with narrower scope limited to in-session website interactions. For organizations choosing between them, the decision should be driven primarily by go-to-market model: B2B outbound teams with large TAMs and complex SDR needs will benefit more from 11x AI, whereas online retailers and DTC brands seeking to enhance on-site shopper experience and conversion will typically see more value and faster time-to-value from Rep AI.